GDPR Privacy Policy

Purpose

This General Data Protection Regulation (GDPR) Compliance Policy outlines how Remarketing Agency (“we,” “us,” or “our”) ensures the lawful, fair, and transparent processing of personal data in accordance with the European Union’s General Data Protection Regulation (Regulation (EU) 2016/679). This policy applies to all processing activities involving EU and UK residents’ personal data.

Scope

This policy applies to all personal data processed by Remarketing Agency, whether collected directly through our website (www.remarketing.agency), cookies, or analytics tools, or provided by clients and business partners in connection with our digital marketing and remarketing services.

Roles and Responsibilities

Remarketing Agency operates as both a Data Controller and a Data Processor:

• Data Controller – for data collected directly from visitors to our website, such as cookies, IP addresses, and behavioral tracking information.
• Data Processor – for data processed on behalf of clients during remarketing and advertising campaigns. Our Data Protection Officer (DPO) is responsible for ensuring compliance with this policy and responding to data protection inquiries.

Data We Collect

We collect and process the following types of personal data:

• Cookies and web tracking data (session IDs, device type, browser version)
• IP addresses and geolocation data Behavioral data such as pages visited, clicks, and time spent
• Client business contact information (if shared for campaign management)

Data Storage and Security

All personal data collected or processed by Remarketing Agency is securely stored on Amazon Web Services (AWS) servers. AWS maintains industry-leading security standards, including encryption, access control, and redundancy. We implement technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or destruction.

Legal Basis for Processing

Processing of personal data is conducted based on one or more of the following legal basis:

• Consent of the data subject (e.g., accepting cookies)
• Performance of a contract (e.g., service agreements with clients)
• Compliance with legal obligations
• Legitimate interests pursued by Remarketing Agency, provided they do not override individuals’ fundamental rights

Data Retention

Personal data is retained only as long as necessary to fulfill the purposes for which it was collected. Data related to analytics and cookies is retained for up to 24 months unless deleted earlier upon user request. Backup data on AWS is retained for 7 days beyond deletion, after which it is permanently erased.

Data Transfers

Outside the EU Data processed or stored on AWS may be transferred outside the European Economic Area (EEA). Such transfers are made under appropriate safeguards, including Standard Contractual Clauses and AWS’s compliance with GDPR and ISO 27001 standards.

Data Subject Rights

Under GDPR, all individuals have the right to: Access their personal data Request correction of inaccurate data Request deletion (“right to be forgotten”) Object to processing or withdraw consent Request data portability Lodge a complaint with a supervisory authority Requests can be submitted by email to: contact@remarketing.agency

Breach Notification

In the event of a personal data breach, Remarketing Agency will notify affected individuals and relevant supervisory authorities within 72 hours of becoming aware of the breach, where required by law.

Training and Awareness

All employees handling personal data are trained on GDPR principles and security best practices. Regular audits and compliance checks are conducted to ensure adherence to this policy.

Updates to This Policy

This GDPR Compliance Policy may be reviewed and updated periodically to reflect regulatory changes or improvements in our data protection practices. The latest version will always be available on our website. Contact Information For any questions or concerns regarding this policy or to exercise your GDPR rights, please contact us at:

Email: contact@remarketing.agency

Address: 704, RPS Tower, 12th Avenue, Sector 27C, Faridabad, Haryana, India