Data Retention Policy

Effective Date: November 1, 2025

Company: Remarketing Agency – Registered in India

Email: contact@remarketing.agency

Address: 704, RPS Tower, 12th Avenue, Sector 27C, Faridabad, Haryana, India

Purpose

This Data Retention Policy establishes how long data is retained within systems owned and managed by Remarketing Agency, and defines the procedures for secure deletion and disposal of data once retention periods have expired. This policy applies to all digital assets, including system logs, operational records, and user data collected or processed through remarketing.agency and associated platforms.

Scope

Remarketing Agency collects data in various ways — directly from users, through automated tracking, and via third-party integrations. The data collected depends on how you interact with our Website, Services, and marketing tools. Certain Services require personal or system data to function properly. Optional data fields may be skipped, but this may limit certain features or custom experiences.

Roles and Responsibilities

The retention and management of data are overseen by system administrators under the direction of the Chief Data Protection Officer (DPO) and Head of Operations. System Administrators and Database Administrators are responsible for executing retention schedules and maintaining system logs, while the DPO ensures compliance with legal standards.

Record Types Covered

This policy applies to all digital and electronic data created, stored, or managed by Remarketing Agency, including system logs, backups, user-generated content, and data stored on cloud or on-premise systems. It does not include data stored in Google Workspace, Microsoft 365, or other third-party tools used internally.

Litigation Hold

If Remarketing Agency receives a legal or litigation hold notice, all relevant data (including emails and backups) as of the date of the hold will be preserved and locked using appropriate legal hold tools. Regular deletion or backup rotation policies will be suspended until the hold is lifted.

Records Retention Schedule

Data Type	Retention Period	Notes
User-generated data (files, forms, uploads)	7 days after deletion	Retained via cloud backup for recovery purposes
User desktop/laptop data (company-issued devices)	90 days after deletion	Securely wiped after retention period
On-premise storage (shared drives or internal servers)	7 days after deletion	Permanently deleted after retention period
System and server logs	90–180 days	Used for auditing, diagnostics, and security monitoring
Backup copies (AWS cloud)	7 days	Automatically purged after retention period

After the specified retention period, all data is permanently deleted using secure data destruction methods, ensuring it cannot be recovered or reconstructed.

Policy Review and Updates

This policy is reviewed annually or when required by legal or operational changes. The DPO and Head of Operations ensure compliance with applicable data protection standards including GDPR and India’s Digital Personal Data Protection Act.

Contact Information

For questions or concerns regarding this policy, contact: